30 January 2009


the most recent issue featuring the adorable Zooey Deschanel

It is true Domino is done. The letter from the editors says it best:
We started with a real idea—that style is for everyone—and tried to carry it out with stories that provide inspiration and empower you to act on it. From your tremendous response, we know that we were onto something. In this tough economy, however, we simply weren't able to get the advertising support we needed.

As domino evolved, we never lost sight of our original democratic premise. Looking back at the manifesto we published in the premiere issue, the first tenet of domino is still the truest: Home should make you happy. We hope we have played a part in making this come true for you.

All the editors of domino

Another victim to the failing economy, yes. But this is also an example of the fact that media have to create a niche area for content that is second to none for reaching advertiser's intended audience. It is too bad Domino was not able to stay afloat. How can we restructure the old model?

UPDATE: interesting New York Times article on Domino's shuttering

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